Sales Engineering basics with Larry Anderson

Larry and Vik discuss best practices on product demo, the importance of doing discovery early in the sales cycle, how to handle glitches in live demos, tools and technologies, buyers' perspective into POCs and many other interesting topics.

Participants:
Larry Anderson is Director of Sales Engineering at Kenna Security
Vik Arya is CEO at Pudding App

In the first episode of this season, Larry Anderson joins Vik Arya for a discussion on sales engineering foundational topics. 

This podcast is brought to you by Pudding App. Pudding is a SaaS platform that provides end-to-end visibility & analytics for product evaluations/Proof of Concepts (POCs) during the enterprise buying process.

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